Discover Jacksonville Gold
#1 Wine Region in the Country — USA Today’s 10Best Readers’ Choice Awards

Step Into the Story.
Find Your Gold.

Explore

#DiscoverJacksonvilleGold isn’t just about the town’s rich mining past — it’s about uncovering the unique experiences that make this historic town shine today.

Wherever you go in Southern Oregon, there’s gold to discover. Just look for the code in and around town, scan with your phone, and strike gold.

A National Landmark Rich in Heritage and Adventure

Whether you’re drawn to legendary figures, historical landmarks, or unique local stories, discover a rich heritage shaped for your sense of adventure and curiosity.

Curated Experiences. Hidden Stories. Unforgettable Trails.

Whether you’re here for a weekend getaway or want to learn about what lies beyond the charming storefronts, Discover Jacksonville Gold is your insider’s guide to adventures in and around town with VIP access to community treasures.

Adventure of the Month: Winter Warmth Wander
Getting Here

Getting to Jacksonville, Oregon

Centrally located between San Francisco and Seattle — a quick hour-and-a-half flight into Medford, then a short 10-mile drive to this living museum.

Fun for the Whole Family

From gold rush history, sweet treats, and scavenger hunts, Jacksonville is an easy place to make lasting memories together — interactive adventures that bring local stories to life while uncovering hidden gold in a safe and educational environment.

Kickin’ Donkey Adventures

This exciting program is designed for kids who love to move, explore, and discover. With games, scavenger hunts, and donkey-inspired fun, your little adventurers will kick up their heels while learning about Jacksonville’s rich past and beautiful outdoors.

The Adventure Begins May
Magic in Every Moment

Big Adventures for Little Explorers

Kids can play, learn, and explore in a setting that’s as educational as it is inspiring.

The Sound of the Rogue: Music Rooted in Soul, Soil & Story

Whether it’s a cello ringing out in a red barn, a bluegrass jam on a porch, or rock and roll under the stars at the Britt Festival, the Rogue Valley’s sound is as rich and varied as the region itself.

Feature Artist: The Rosa Lees

Hailing from the hills of Southern Oregon, The Rosa Lees are a bluegrass and roots music band that feature striking harmonies, deft instrumentation, and a deep connection to the region’s musical heritage.

Hear Their Sound
Music Beneath the Stars

Britt Festival

World-class artists — from symphony orchestras to chart-topping headliners — perform under the stars in a natural amphitheater unlike any other.

Creative by Nature

Feature Artist: Rosie Taylor

A Rogue Valley native with over 20 years in illustration, art education, and the food & beverage world — bringing artistry and heart to everything she touches.

A Taste of Jacksonville’s Golden Flavors

Sip and swirl your way through boutique tasting rooms and scenic vineyards, where Southern Oregon’s wine scene shines with bold reds and crisp whites.

Explore Jacksonville’s Vibrant Wine Scene

With its charming downtown, boutique tasting rooms, and proximity to award-winning vineyards, Jacksonville offers a unique blend of old-world ambiance and new-world wines.

Feature Restaurant

The Restaurant at Jacksonville Inn

Elevated Northwest cuisine with old-world charm — seasonal dishes, an award-winning wine list, and warm, attentive service.

Feature Winery

Sound + Vision

Founded in 2018 — a minimalist approach, small lots of unique varietals, and honest, expressive wines made by people who let nature lead.

Pour Some Personality

Find Your Vibe

Laid-back charm, biodynamic élan, or sociable fun — wineries around Jacksonville and the Applegate Valley to match your mood.

Charming Stays, Golden Days

From historic inns and charming B&Bs to modern guest suites, family-friendly rentals, and glamping under the stars, Jacksonville offers a stay for every style of traveler.

Feature Stay: Magnolia Inn

A boutique getaway in Jacksonville, lovingly designed by Jeff and Nikki to feel like a stylish, cozy home away from home.

Book Your Stay
Where Comfort Meets Character

Every Kind of Traveler

Historic bed-and-breakfasts perfect for romance, adventure-ready glamping tucked into the valley, and charming inns made for wine country weekends.

Discover the Golden Trails and Wild Adventures

Whitewater rafting, peaceful fly fishing, or cozy glamping under the stars — year-round experiences to match your pace and passion.

Applegate Trail Rides

Experience Southern Oregon from the back of a well-trained horse or mule with Applegate Trail Rides, a family-owned outfit run by sisters Tara and Tess Wesolowski, based at Pacifica: A Garden in the Siskiyous.

Book Your Ride
Tourism with Purpose

Sustaining, Not Just Sightseeing

From preserved historic buildings to protected woodland trails, Jacksonville is committed to conservation at every level.

Feature Conservation Effort

Lomakatsi

Collaborates with tribal nations, nonprofits, and community members to restore thousands of acres of forests and miles of streams.

Conservation Showcase

East Applegate Ridge Trail

A 5.6-mile trail with sweeping views of the Applegate Valley, weaving through protected ridge lines and wildlife corridors.

Conservation

Protecting Our Natural Environment

Local agencies preserve green spaces, manage wildlife habitats, and reduce fire risk through education and proactive prevention by Jacksonville Fire & Rescue.

Support Our Fire Teams

Every summer, wildfires test the strength and resilience of Southern Oregon — and every time, our fire teams rise to the challenge, protecting our homes, forests, and communities with courage and dedication.

Protecting Southern Oregon, One Call at a Time

Your donation helps provide critical gear, training, and support so our crews can keep saving lives and land. Stand with our firefighters — because when the smoke rises, they show up.

Fires are part of the forest lifecycle. If you see a fire in Southern Oregon, call 911 immediately. Do not try to put it out yourself. Follow all local fire restrictions and stay safe.

Review Fire Restrictions →
Ready to explore?

Search for Gold

See live deals from businesses and wineries across the valley — updated as new offers go live.

Start Searching for Gold →

Discover the Stories Behind the Gold

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