Step Into the Story.
Find Your Gold.
Our History
Learn About Our History
A gold strike in 1851 built this town in under a year. Then came the fires, and a railroad that went to Medford instead. Being left behind is exactly why so much of it is still standing.
Legends of Legacy
The miners and merchants who staked their fortunes here and left a town behind them. Their stories are still standing on these streets.
Meet the Men Who Built JacksonvilleGetting to Jacksonville, Oregon
Between San Francisco and Seattle: a 90-minute flight into Medford, then ten miles to a living museum.
Tap a marker →
Walk the Commercial District
Sixty-nine historic sites, plotted on the street grid they were built on. Tap a marker to see what stood there, then go find it on foot.
A Walking Tour in Your Pocket
No ticket, no schedule, no guide. Start anywhere on California Street and let the map do the talking.
Bricks & Beams
Why the brick is uneven, why it was painted, and how a town that burned three times kept rebuilding itself out of its own clay.
#DiscoverApplegateGold
Over the Hill: The Applegate Valley
Just past Jacksonville, the road drops into a river valley of vineyards, farm stands, and old mining country. Same gold rush, quieter roads.
Where the Gold Ran Deep
Sterling Creek’s 1854 strike built a boomtown overnight, and miners dug a ditch across the hills to wash the gravels. Today that ditch is a walking trail.
The Applegate Valley AVA
Family-run tasting rooms strung along the river, many of them pouring by the winemakers themselves.
East Applegate Ridge Trail
Ridgeline views over the whole valley, a short drive from downtown Jacksonville.
Glamping & Farm Stays
Canvas tents, ranch cabins, and star-heavy skies away from town lights.
#DiscoverJacksonvilleGold isn’t just about the town’s rich mining past — it’s about uncovering the unique experiences that make this historic town shine today.
Wherever you go in Southern Oregon, there’s gold to discover. Just look for the code in and around town, scan with your phone, and strike gold.
Fun for the Whole Family
Gold rush history, sweet treats, and scavenger hunts — an easy place to make memories together.
Kickin’ Donkey Adventures
Games, scavenger hunts, and donkey-inspired fun for kids who love to move, explore, and discover.
The Adventure Begins MayBig Adventures for Little Explorers
Kids can play, learn, and explore in a setting that’s as educational as it is inspiring.
The Sound of the Rogue: Music Rooted in Soul, Soil & Story
A cello in a red barn, a bluegrass jam on a porch, rock and roll under the stars at Britt. The Rogue Valley’s sound runs deep.
Feature Artist: The Rosa Lees
A bluegrass and roots band from the hills of Southern Oregon — striking harmonies, deft playing, deep local roots.
Hear Their SoundBritt Festival
World-class artists — from symphony orchestras to chart-topping headliners — perform under the stars in a natural amphitheater unlike any other.
Feature Artist: Rosie Taylor
A Rogue Valley native with 20+ years in illustration, art education, and the food & beverage world.
Browse the Local Business Directory
Wineries, inns, restaurants, artisans, and guides — searchable by category, with address, phone, and directions.
A Taste of Jacksonville’s Golden Flavors
Boutique tasting rooms and scenic vineyards, where Southern Oregon shines with bold reds and crisp whites.
Explore Jacksonville’s Vibrant Wine Scene
A charming downtown, boutique tasting rooms, and award-winning vineyards minutes away.
The Restaurant at Jacksonville Inn
Elevated Northwest cuisine with old-world charm — seasonal dishes, an award-winning wine list, and warm, attentive service.
Sound + Vision
Founded in 2018 — a minimalist approach, small lots of unique varietals, and honest, expressive wines made by people who let nature lead.
Find Your Vibe
Laid-back charm, biodynamic élan, or sociable fun — wineries around Jacksonville and the Applegate Valley to match your mood.
Charming Stays, Golden Days
Historic inns, charming B&Bs, modern guest suites, family rentals, and glamping under the stars.
Feature Stay: Magnolia Inn
A boutique getaway in Jacksonville, lovingly designed by Jeff and Nikki to feel like a stylish, cozy home away from home.
Book Your StayEvery Kind of Traveler
Historic B&Bs made for romance, glamping tucked into the valley, and inns built for wine country weekends.
Discover the Golden Trails and Wild Adventures
Whitewater rafting, quiet fly fishing, or glamping under the stars — year-round, at your pace.
Applegate Trail Rides
Ride Southern Oregon on a well-trained horse or mule with sisters Tara and Tess Wesolowski, based at Pacifica.
Book Your RideSustaining, Not Just Sightseeing
From preserved historic buildings to protected woodland trails, Jacksonville is committed to conservation at every level.
Lomakatsi
Collaborates with tribal nations, nonprofits, and community members to restore thousands of acres of forests and miles of streams.
East Applegate Ridge Trail
A 5.6-mile trail with sweeping views of the Applegate Valley, weaving through protected ridge lines and wildlife corridors.
Protecting Our Natural Environment
Local agencies preserve green space, manage habitat, and cut fire risk alongside Jacksonville Fire & Rescue.
Support Our Fire Teams
Every summer wildfires test Southern Oregon, and every summer our crews show up for our homes, forests, and neighbors.
Protecting Southern Oregon, One Call at a Time
Your donation buys gear, training, and support so our crews can keep saving lives and land.
Fires are part of the forest lifecycle. If you see a fire in Southern Oregon, call 911 immediately. Do not try to put it out yourself. Follow all local fire restrictions and stay safe.
Review Fire Restrictions →Search for Gold
See live deals from businesses and wineries across the valley — updated as new offers go live.
Start Searching for Gold →Discover the Stories Behind the Gold
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